Organizing and executing product launches is difficult in normal circumstances, but now, let’s add a pandemic to the mix. Understanding how to effectively work with your team remotely, organize tasks, and prioritize projects can create a fluid working environment. You might be asking yourself is this the right time to push forward with our scheduled launch? Or how you might reach your target market when most of your sales are done in person. Strategizing for alternative ways to reach your market might have always been on the “to do” list but has now become a “have to do” task. Communicating with your team remotely might involve a little extra work through planning whereas before you could simply “pop in”. With all that is happening we must quickly evolve to our surroundings and make the best of this situation in order to keep business as usual.
Is the timing, right?
Timing is everything when considering when to launch a product! Analyzing your market, competitors, industry, and financials can make or break a launch. Sometimes though, we don’t always get to make those decisions. In fact, sometimes we still have to push forward hoping we have done our best to elevate this product into the market. A couple questions to consider when launching your product, especially during a pandemic:
1. Can I sell this online as well as in a store?
2. How will this affect my customer base?
3. Will people actually buy this right now?
4. Who else in my industry is launching a product right now?
5. How do I know if my product will sell right now?
Having the ability to clearly think through your product launch allows for a more strategic positioning within the market. Asking yourself these valuable questions opens the door to team communication ultimately providing steppingstones to a successful launch. Furthermore, it creates a solid foundation and mindset for future products.
Keeping Organized is Key!
Staying organized in general is not easy. But how do you stay organized now when your team is separated, and tasks are building up? A couple key quick tips to help stay organized:
Communication with your team members during this time is exceptionally important. Keeping your weekly team meetings even when you might not have much to talk about provides some normalcy in this current situation and can allow for an open forum of communication to discuss potential high-risk situations. Furthermore, they might bring up something you were unaware of which can allow you to ask questions, gather information, and plan for future task.
Proper communication enables trust and teamwork. Communicating to your team where you are with your projects shows a sign of respect for them and willingness to work together to accomplish one goal. Providing feedback on areas you might be struggling with can also create a team environment while providing a sense of support in a time where you are unable to meet face-to-face.
Build lasting relationships
Lastly, by building internal and external lasting relationships with your partners or customers you can retain year after year revenue. Proper communication is key to any long lasting relationship. Here are a few key tips that I use to make sure I stay on track:
Internal Team Members: