Jessie Buss
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IoT.

PRODUCT LAUNCH, TO DO OR NOT TO DO?

6/22/2020

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​Organizing and executing product launches is difficult in normal circumstances, but now, let’s add a pandemic to the mix. Understanding how to effectively work with your team remotely, organize tasks, and prioritize projects can create a fluid working environment. You might be asking yourself is this the right time to push forward with our scheduled launch? Or how you might reach your target market when most of your sales are done in person. Strategizing for alternative ways to reach your market might have always been on the “to do” list but has now become a “have to do” task. Communicating with your team remotely might involve a little extra work through planning whereas before you could simply “pop in”.  With all that is happening we must quickly evolve to our surroundings and make the best of this situation in order to keep business as usual.

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    As a PMM I love products! Hoping to gain more outside interest and perspective on SaaS, PaaS, and IoT products.  

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